five senses from my world: brittany asch, florist and artist

Experimental florist and artist Brittany Asch shares five senses from her world.

Brittany Asch is the florist, artist and founder of the New York and Los Angeles-based floral studio BRRCH. Before her current occupation, she applied her creativity to the worlds of music, acting and dance, but it was through the medium of flowers that she felt she could finally access and express unknown parts of herself. Brittany often challenges the societal beauty pressures women feel in her floristry as she says "a certain kind of pressure exists for flowers too – not every flower can be the all pleasing peony – and so I try to showcase a broad range of beauty that exists." It's Brittany’s original approach to floristry as an art form and tool for self-expression that makes her work stand out, loud, bold, and rebellious. 


The original flavor of trident gum and macaroni and cheese remind me of my Grandma and being a kid.

It’s not my favorite gum to chew, but she always had it in her purse and I used to steal some to feel like an adult. She'd make mac and cheese every time we visited her home which was a time capsule - my dad's childhood bedroom is still left in the state it was in during the 70s, orange shag carpet and all. 


Listening to John Williams makes me feel transported.

Music is an escape for me in a lot of ways. It opens up the passageways to your own imagination and his compositions allow for everything to feel like a movie and also keep the childhood spirit alive.


Most of my favourite scents are paired with rituals.

Clean linens and fresh cut grass during the day, lavender before bed, coffee in the morning. I love Kaffir lime leaves and fresh cut garden roses, if I had a garden it would almost entirely be directed by a scent story.


There is this Carl Sagan quote that I love and that I think of every time I look up at night:

'Look again at that dot. That's here. That's home. That's us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives…' Some things are so beautiful they exist beyond words, like the huge Orange Moon I saw recently that looked like it was melting into the ocean - unbelievable.


If I could travel back in time, I’d like to go back with the knowledge I have now and witness a movement forming 

where the people that are creating it have no idea what it will become. Take me back to a jazz club at the origins of Bebop - sweaty, smoky and so alive. A room of egos but bleeding living humans.

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